Citácia:
Wearing an all-white suit, Mr. Stringer, who was instrumental in crafting the first iPhone and iPad, described his job in poetic terms. “My job is to imagine objects that don’t exist and guide the process that brings them to life,” he said in a British accent.
Citácia:
One other witness from Apple, Philip Schiller, the company’s senior vice president of worldwide marketing, briefly took the stand before the court adjourned for the day. He was asked about influences on the company’s products.
“We don’t use any customer input in the new product process,” Mr. Schiller said. “We never go and ask the customer, ‘What feature do you want in the next product?’ It’s not the customer’s job to know. We accumulate that information ourselves.”
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http://bits.blogs.nytimes.com/2012/07/31/design-and-drama-mark-first-day-in-apple-samsung-trial/?ref=technology